The art of barbering has been around for a very long time and it will remain popular as long as men need their hair cut and trim.
However, some barbers are finding it difficult to maintain the consistent growth required to build and maintain a large clientele base.
Here’s a list of the top 5 traits that can help you achieve success as a barber:
People still want the old-time feel of a great conversation with their haircut.
If you’re an approachable person with good conversation skills, you’ll find that your clients are like friends & family.
The more personal connections that you make and the more stories that you share encourage the greater the bond.
Clients after all are still human and crave the connection.
Remember your not just a barber, your a business and your own personal brand.
It might not seem like not following a strict schedule is affecting your business if you already have a following — after all your still getting booked right ?
The reality is that you can always be doing better.
Giving away silly reasons for your clients to look at another barber who is more consistent with their schedule is something that will work against you in the long run.
Another way this can have a negative impact on your business is some customers might be discouraged to refer you to their friends and family members.
Your business is a reflection of yourself if your inconsistent the business will reflect that.
The most successful in the industry consider barbering to be a lifestyle.
Clothing brands such as The professionals barbershop creates their “Barber Life” & “Barber Chic” lines to help barbers do just that.
Embrasing this point of view will help you live your brand.
Create in your mind a self-promoting mentality that will help you network and expand a lot faster and in a more enjoyable way.
Every new person you meet either needs a barber or knows more then one person who does.
Get out there , meet people and network the growth of your clientele base.
In the restaurant industry they say “never trust a skinny chef “.
We like to say never trust an unpolished barber.
Clean, polished barbers with great personal hygiene tend to be more successful then those who are not.
Look at any celebrity barber and you’ll see what we mean.
While it is easy to assume they look that way because they are successful the opposite is true.
Just as the old saying goes ” dress for the job you want not the job you have”.
Barbers have an opportunity to step into the new age and catch up to their clients and the technology they are using on the latest smart phones and tablets.
Social Media apps such as Facebook, Instagram, Snapchat all give you more options, a bigger reach and new capabilities.
Embrace change and innovate. Your customers will love it.