Liquid foundation is one of the ficklest products to apply. Ever.
Not only is its basic application a chore, but even after you feel like you have a routine down, the smallest hiccup — anything from product buildup on your brush to a stray brush stroke — can throw off your entire look for the rest of the day.
Pour or pump an amount about the size of a €1 coin (this will vary depending on the condition of your skin) onto the back of your hand or a palette.
Take a dense, flat top brush, and dip it into the foundation.
Dot this onto your nose, the cheeks, around the borders of your face, and your chin.
Starting at the nose, stipple in small, tight areas, moving to the cheeks and the borders of the face, stippling product inward towards the centre.
Repeat this process for your chin.
With what is left on the brush, stipple over the area above your lips and below your mouth.
Avoid the area where you get smile lines for now, this will look weird, but we’ll correct this malfeasance later.
This next step is only if you regularly use foundation under your eyes, rather than or in conjunction with concealer.
Take a bit of foundation on the outer edge of your brush, and dot lightly under the eyes, concentrating the product at the lower inner corners where your under-eyes are darkest.
Stipple lightly over this area, taking the foundation applied under the eyes up and onto the eyelid and brow bone.
You should have about 1/3 of the product left.
Take some on your brush, and stipple it across your forehead and into the hairline.
Your entire face should now be covered.
Take the remainder of the product on your brush, and dot it under your jawline.
Stipple this upwards to connect with the product on your face, and downwards slightly to fade it into your neck.
Stipple lightly where your ears connect to your face.
Stipple all over your face, using any excess product to deal with problem areas.
This distributes the foundation evenly.
You may now go over your smile line area, which will only be covered with a small amount of product, greatly reducing the chance of creasing.
After you have stippled all over your entire face once, lightly buff in small circular motions using the same brush.
This blurs imperfections and removes any excess product, and melds the product with your skin, giving it a natural skin-like texture.
Make sure to buff under your eyes, over your eyelids, and around your hairline to blend the product into these areas.
Keep buffing until the foundation starts to feel a bit tacky.
Apply any cream face products (blush, highlighter, contour, etc.)
This step is crucial. Let the foundation set for 3-5 minutes.
Take a tissue, and blot all over your face, avoiding the nose if you have large pores.
Pay special attention to the eyelids, lines under the eyes, and the corners of the eyes.
If your foundation tends to set into your smile lines, you may wish to buff very lightly over this area once more using the same brush as before.
Apply loose powder with a puff, rolling and pushing it into the skin.
Apply any other powder products (blush, bronzer, contour, etc.), and blend well.